Root & Madison: An Online Advertising Agency

we're currently accepting clients

Relevance Marketing

People don’t read ads. People read what interests them. You can’t reach your target market where they aren’t, you have to get to them where it’s relevant. That’s where our job comes in. We bridge the gap between what you’re selling and what your customer or client needs or wants. Basically, we send a relevant message on a relevant stage to your client. And how do we do that? With three steps:

  • Encounter: Approach the consumer in a place we know they will be.
  • Engage: Create a noticeable message that breaks through the clutter and grabs the customer.
  • Enamor: Communicate in a style reflective of that person’s self-image.

We go beyond understanding your business. We go beyond understanding your product. We key in on understanding your customer, the heart of any business. What they want. What matters to them. And how to connect to them personally and effectively.

At Root & Madison, we focus on studying the client first in order to effectively reach your target market.

Advisory Panel

  • http://www.linkedin.com/pub/bernard-perrine/1/465/148

    Location: Dallas TX

    Bernard is a high-impact executive with comprehensive general management experience, Bernard specializes in leadership roles calling for proven channel marketing, matrix management, customer focus, and retail knowledge. He has 20+ years in a senior leadership role for fortune 50's companies and was a founding partner at Kinko's. Currently on the Board of Directors at Vuzix, Bernard advises Root & Madison in Digital Technology, Intellectual Property Licensing, Relationship Management, Sales Management, International Marketing, Advertising Planning, Retail Management, Franchising, Product Development, Product Commercialization, Product Launch, and Contract Negotiation.

Root & Madison Staff

  • http://www.linkedin.com/in/adammroot

    Location: Dallas Office

    Adam Root has been designing graphics, building layouts, and developing websites for as long as he can remember, long before it became anything resembling "a career". His passion and eye made him the go-to guy for companies needing help with promotion, branding, positioning, traditional marketing, internet marketing, advertising, and every kind of design.

  • http://www.linkedin.com/pub/lisa-buck/6/6b8/405

    Location: Dallas Office

    Lisa has an innovative talent for PR and communications. With experience in challenging markets and a BA in Mass Communications/Public Relations from the University of Central Oklahoma, she has a wealth of knowledge in creating successful PR campaigns for diversified clients. Lisa has the talent to bring a business to life through strong brand building and the design of cutting edge communication tools. Lisa specializes in media kit development, press releases, and copywriting.

  • http://www.linkedin.com/pub/heath-griffin/14/553/ab6

    Location: Denver Office

    Heath's path to the web design world took him through various fields. These fields - including programming, video editing, music and new media - have helped shaped his view of the design world. After graduating with a Degree in New Media, he moved back home to Colorado where two years later a short email to Adam would forever change not only his life, but his views on web design and social marketing. Heath specializes in web design, graphic design and video production.

  • http://www.linkedin.com/pub/sandra-vanhooser/10/bb0/b05

    Location: Denver Office

    The word designer is no better defined than by Sandra. Through her skills gained through determination and consistency, she has the knowledge and creativity to design beautiful, yet efficient websites. Her specialty in print design truly shines in brochure and advertising content. A Texas local, she now lives in Aurora, Colorado, helping grow the Denver branch of Root & Madison. Through her skills, Root & Madison has significantly improved its design variety and creativity to the joy of our business and clients. With a degree in New Media Design from Oklahoma Christian, she brings elements of marketing and online advertising that helps to better refine our business.

  • http://www.linkedin.com/pub/dalton-vanhooser/14/526/244

    Location: Denver Office

    Born in Ponca City, Oklahoma but raised in Aurora, Colorado, Dalton attended Oklahoma Christian University, graduating with a degree in Graphic Design. His love for fine arts and writing made him perfect for the creative side of design in advertising and marketing. He is fashioned with a variety of skills that help to accentuate and professionalize any business to help it expand effectively. He has a passion for writing and drawing, and provides a new skill to Root & Madison in 3D Graphics.

  • http://www.linkedin.com/in/lindseyroot

    Location: Dallas Office

    Lindsey Root began her successful journey at the University of Central Oklahoma, where she earned her degree in Psychology in a remarkable three-year period. Using her expertise in the human mind and genuine passion for helping others, Lindsey honed her skills in sales and marketing to become a successful saleswoman. With a driven determination, she finished her 2 ½ year career in pharmaceutical sales in the top three percentile after completing an extensive seven week training program. Using her significant experience from the field, Lindsey is proficient in creating successful marketing strategies and excels at closing sales routinely. As the CMO of Root & Madison, Lindsey is an appreciated and respected addition to the company.