Strategy

Researching is where it all begins. Studying the competitive landscape, your company’s core strengths, your niche to fill in the market, and your target market are the fuel for driving an effective creative strategy.

This knowledge enables us to design a media plan that’s going to give your advertising dollar the strongest return on investment. It gives us insight into the windows of engagement, the whens and wheres of reaching your consumers with your brand.

Now, all we need to know is what motivates these potential clientele further along the consideration cycle. Depending on the situation, both qualitative and quantitative research can come into play. Our vision is dedicated to your business’ long-term goals. We do the leg work, gather the information. We find out what your competitors are doing. We give you the tools for perpetual success.

We don’t create ads or design websites. At Root & Madison, we build brands.

Creative

People are exposed to 3,000 advertisements a day. How will your brand be noticed and remembered?

The bombardment of ads and messages is entailed in every aspect of life. We can’t go anywhere without being barraged by demands and calls for our attention. It is ceaseless and constant.

Most of these are ignored, discarded, tossed to the wayside in the mind of the customer. Only a select few will interest the potential customer. The ad must be relevant to their needs and wants.

At Root & Madison, our creative team goes beyond just getting the attention of the customer, we delve into the lives of the customer. We don’t simply tickle the surface, we dive into the psyche of the customer and pull them in using their own personality and characteristics.

Interactive

The influence of the internet has completely transformed the nature of the market. Consumers are more and more dependent on online information, forcing businesses to evolve digitally to keep up with their market.

At Root & Madison, our specialty is to create and manage an intelligent online platform for your business. With award-winning websites, rich media applications, and smart e-commerce strategies, we engage your customer with media that is both educational to your business and entertaining for the customer.

It’s time to learn about harnessing the power of online marketing, of raising the bar a step higher, of understanding the values of behavioral targeting and viral marketing. It’s time to consult Root & Madison.

Promotions

If you’re looking for traffic, just give us the green light.

At Root & Madison, we’re about building brands in order to grow your business and increase the customer flow through your front door. Our goal is your growth.

Promotions are an effective way to make growth happen. Promotions help grab the attention of the customers and increase revenue for your business. Discounts, sweepstakes, or even a memorable promotional are all a part of our arsenal to improve your business.

You’ve got to spend money to make money, and with Root & Madison on your side, your dollar will take your business a long way.

Corporate Video

Great video advertising can be as effective to your own employees as it can be for your clients.

Customers need to know they will get the same experience inside your doors as they see in your advertisement. That’s why it’s imperative to have a video tutorial that educates your team on the curriculum of your business. With the engaging learning experience and entertaining atmosphere, the corporate video will help grow and inspire your employees that will in turn grow your business.

With our in-house lab DVD authoring, we can make multiple copies of your presentation at your request. We will help you create the good word, and then help you spread it.

Public Relations

A breadth of news is good news.

Spreading the news of your brand is good advertising, but having someone else do it for you is good public relations.

Dedicating dollars to a sound public relations strategy is smart and effective marketing. News coming from secondary sources provides credibility and believability for the customer.

Media kits, press releases, video newscasts, and advanced blogging are all tools used here at Root & Madison to help construct positive feedback from the customer, and even more positive revenue. Strategizing coverage and stories that adapt to your business and customers guarantees generation of word-of-mouth.

Guerilla

Guerilla advertising is arguably the most effective form of advertising in marketing.

Giant inflatable creatures on the roof, street teams engaging potential customers, a plane dragging a banner through the sky, a banner on the side of a truck passing through neighborhoods. Nothing is out of the question when it comes to guerilla advertising.

Potential customers expect advertising in newspapers, magazines, billboards, online, but not in the backyards. Okay, maybe not literally in their backyards, but advertising in unorthodox places and in unorthodox ways can bring in more customers than any other form of advertising, if executed correctly.

It all comes down to getting the most out of your advertising dollar, and getting down and dirty with guerilla advertising could be the answer you are looking for.

Direct

When it comes to your customers, it is important to turn every communication into a conversation.

Customers want to be treated as more than a number or a dollar sign. They want to be treated as equals and an important component to your business. In essence, they are. Your business can’t exist without your customers.

It is important to have a relationship with your customer. If you show them a closer friendship than other businesses, that will stand out in their eyes, and in the eyes of other potential customers.

Staying relevant to the customer is imperative to reaching them through your messages. Together, we can develop an intuitive, direct marketing strategy that leverages key insights on potential customers, while also messages can be adapted to their needs and wants.

With the numerous variables in advertising, it is important to supplement your mass media approach by targeting your audience specifically.

Production

Our video developing team is always producing high quality videos.

The key to creating any masterpiece is focusing on the smallest details. By covering every nook and cranny in editing, a great video can be turned into a digital treasure.

Featuring an elaborate in-house video editing suite, no job is too big or too small for our phenomenal team. Creating a production from scratch, or touching up your existing footage, our efficient team provides you anything you need.

From special effects and motion graphics to full-scale video animation, we do it all. We would love the opportunity to share with you our obsession with perfection.