Root & Madison: An Online Advertising Agency

we're currently accepting clients

  • Explore

    Explore - Moodboards

    Step 1:

    Delving into your corporate environment, observing how the business functions and behaves, and studying your customer’s needs and wants in connection with what your business offers are most important in moving forward and making the most effective plan specifically designed for your company. The insight we collect here allows us to move forward into the next phase of development.

    What We'll Do

    Research Your Competition

    Observe Customer Behaviors

    Build Persona Profiles

    Conduct Mood Boards

  • Expedite

    Expedite - Creative Brief

    Step 2:

    With all the necessary information collected, we now can begin a thorough plan to advance your business. We begin identifying a direction and mapping out steps that will lead us down a path of evolution for your business. The goal here is to design a chronological system of progress that will mature your company for the better.

    What We'll Do

    Prepare a Creative Brief

    Conduct Focus Groups

  • Establish

    Establish - Wireframes

    Step 3:

    With our knowledge gained of your business and customers, we will help you better identify with your customer. From the inside out, we can guide and set in place systems that will better expand your business. The heart of any business is the customer. What we do is put a pacemaker on this heart run with a V8 engine.

    What We'll Do

    Chart Workflows

    Produce Wireframe Visualizations

    Construct a Style Guide

    Build Prototypes

  • Execute

    Execute - Website

    Step 4:

    Taking your needs and constraints into consideration, we now can begin constructing the perfect tools to help grow your company. Connecting with your customers is first and foremost, and these tools will help you reach them effectively. These tools are positioning you, designing your brand, generating interest for your services, building your first web site, re-vamping your existing web site, developing consistent training for your staff, and whatever else you need.

    What We'll Do

    Define Niche-Winning Strategy

    Position You in Your Space

    Tell Your Compelling Story

    Build Web Properties that Work

    Get Your Staff All on the Same Page

  • Expand

    Expand - Dashboard

    Step 5:

    With the heart of your business resuscitated, it’s time to keep the heart beating. We will gradually keep adding services, features, and products as we help you discover new ways you can benefit your customers and strengthen your relationships with them. Prioritizing and execution in constantly evolving strategies will grant you the opportunity to watch your business mature and expand.

    What We'll Do

    Monitor Implementation Success

    Provide Support to Your Team

    Continue Process and System Improvements

    Teach You How to Grow