Root & Madison: An Online Advertising Agency

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Facebook Makes FreeFill A Success

Adam Root - Saturday, June 12, 2010

Free drink refills all summer long were an instant viral success due to high school students sharing their experience on social networks.

To Be Mobile is Gain

Dalton Vanhooser - Tuesday, June 01, 2010

3G and 4G coverage are quickly becoming commonplace and the smart phone is now dominating communication technology. This expansion and popularity in this technology has made social networking even more easily accessible. A LAN or wireless connection are no longer needed to support the internet, and as such, Twitter and Facebook are accessed, updated, and explored on a regular basis more than ever before through the convenience of a phone and data plan.

Because of this change in technology and culture, there is no excuse not to be apart of the social media age. This form of communication is booming, but not peaking. It is bringing about a change in marketing that allows businesses to connect and communicate in a way like never before. Being “Liked” on Facebook or having “Followers” on Twitter has never been more important to a company’s success.

3 Ways to Make Your Business Popular

Dalton Vanhooser - Monday, May 31, 2010

1. Socialize – Using social networking sites in a personable and communicative manner connects you with your customers in a way you never have. Devoting to Facebook, Twitter, and other similar sites promotes your name in an environment that is populated in an unprecedented way. It is important to note that you are not advertising in this media, at least not in the conventional way. You are building a rapport with the customer, growing ever more popular as you continue to socialize with the online community.

2. Bribe – Now that we’re socializing, we can start bribing consumers in order to get the popular vote. Don’t worry, in the realm of business, this isn’t illegal, it’s called promoting. By posting coupons, offers, or drawings occasionally from your site, you will attract more traffic from the consumers you are socializing with. Promotions are a great way to attract attention and improve traffic.

3. Don’t pester – You can’t make friends by pestering them until they accept you. That is no way to get popular! Be genuine in your communication, in your posts and your replies. Social networking is not only output, it’s input, taking in the consumer’s thoughts, and responding accordingly. Root & Madison are masters at social media communication and help advance your company in the online community.

iPhone Expectations

Dalton Vanhooser - Friday, May 28, 2010

Foxconn has released information that it will be shipping out 24 million 4G iPhones in 2010. The upgraded hardware reportedly includes a thinner structure, higher screen resolution, and sunlight-fighting screen technology. The product is geared to improve internet browsing, video quality, and virtual book reading and further compete with the Android.

The smart phone is no longer the future of mobile technology, it’s the present, a common product. Every major communication company has a smart phone, and the public demands the best technology. Each model learns from the others’ mistakes, adapting the product to best suit the needs and wants of the customer. iPhones will continue to be amongst the top of the competition, but it’s clear that at this point, the technology is simply being tweaked and not evolving by leaps and bounds.

3 Reasons Businesses Need to Network

Dalton Vanhooser - Thursday, May 27, 2010

Not only is it important for businesses to connect with consumers, but also with other businesses. Networking sites such as LinkedIn are great ways to do that.

1. Collaborate – By communicating with businesses in your field, you can catch up on latest trends, effective strategies, and changes in the market. Learning from those around you can be a very beneficial experience.

2. Compare – Comparing your prevalence with others in your field, you can determine your success. Watching another business’ growth and standards, you can evolve your own business. What are they doing right? Where did they go wrong? The answers to these questions can lean your business in the right direction.

3. Compete – There’s nothing wrong with a little healthy competition. Comparing your business with other businesses presents the cornerstone for competitive maturity. Striving to be at the top excels your business.

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